Mondavi’s Strategy, Success, Threats, and Risks Essay -- Business Mana

Mondavis Strategy, Success, Threats, and RisksBargaining Power of SupplierNecessary products to stupefy the wine e.g. grapes atomic number 18 easily availablethat allows Mondavi to have a considerable amount of choice to chooseand keep their make ups and expenses.Threat of SubstitutesThere are a significant number of replacements for the Mondavisproduct that includes beer, wine coolers, spirit up, and various otherdrinks. Threat of New EntrantsThe wine industry is undergoing consolidation. Even several beer andspirits companies were moving toward the wine industry, which wasgrowing more and more.Current CompetitorsMondavi wine has many different competitors from small size to largewine companies. There are plow different factors involves whenconsidering a market segment. The quality of the wine, design ofbottle, labeling can have a significant impact on consumers choice. And on the top of that cost will also play important role.Bargaining Power of BuyerMondavi usually distribute their product through distributors andwholesalers. There were few distributors who cover virtually of themarkets. As there were just handful distributors, they hold amajority of bargaining power in the company.Why has Mondavi been successful to date?* Widely attribute as Americas first premium commercial Winery.* Established as one of Americas most innovative and highest quality vintners.* low gear winery in the world to use refrigerated stainless steel fermentation to retain ...