Del inc Research Paper Example | Topics and Well Written Essays - 1750 words

Del inc - Research newspaper ExampleConclusion 8 12. References 9 represent 1 1 table 1 6 1.1 Introduction Dell Inc. is a United States based multinational firm that manufactures and develops figurers and its associated reapings and service. It is the fastest growing computer companies in the world. Its growth strategy includes both acquisitions and increases its customers. Its most prominent mergers have been with Alienware and Perot Systems. Dell is k in a flashn for its supplying chain management and online sales where it focused on configure to order strategy where every product was customized (Fuller, 2012). It initially worked but as the demand became spheric the strategy was just too hard to donjon up. Customers became smarter and wanted to use the products before buying which weakened Dells online selling strategy (Eden, 2012). Graph 1. Dells market share in U.S. and Worldwide (in Q1 2009) compared to other top PC ingestrs http//www.casestudyinc.com/dell-supply-chain-c ase-study tally to Atikan (2012), from 1997-2004 was an era of growth for the firm where the firm got a number one position for customer services and reliance. In 2002 the firm expanded its product portfolio to include televisions and printers etc. it also acquired Converge Net Technologies. In 2004, with the change in management, Dells ties with Microsoft and Intel deteriorated and in 2005 Dell lost 25% of its shares. With the market now stretching across the globe, Dell could not maintain its customer services nor manufacture customized products. Moreover, the wrongs per product issue reduced cutting down on Dells profits. Adding to it Dell spent less on its R&D, which retarded its future growth prospects. The firm undertook many acquisitions as an attempt to rise over again with its latest acquisition in September 2012 of Quest Software. Today it has gained strength by transforming into an IT solution supplier and is successful in the Virtual Era (Fuller, 2012). 2 Applicatio n of OM in Dells employment Operational management is primarily how Dell manages its quality, supply chain, maintenance, global locations and human resources. 2.1 Quality Dell was evermore known for its quality products however, as the market expanded globally, the firm had increasing difficulty to produce customised products and and then quality also suffered leading to complaining customers and a slow customer care. Every market has a different choosement and to cater to that it became difficult for the firm. This was also adding to the cost where Dells products were marked higher than the market price (Chen and Press, 2012). 2.2 Supply chain at Dell The firm has stringent legal frames that it follows and ensures that its suppliers follow that too. Maintaining that has enabled Dell to reached the global markets as the quality is maintained and at the same time the suppliers realise the standards they need to maintain if they specialize to work with Dell. 2.3 Maintenance manag ement Dell trains and develops its employees continuously and has highly skilled employees because the products are customised and thus require specific skills to follow this strategy. As per Atikan (2012), Dell aims to converge its technology that will simplify operation and make performance better simultaneously reducing operational costs. Dell claims to have a holistic greet that helps its customers with managing their virtual and physical IT needs thereby achieving their objectives. 2.4 Global management Dell